Risk mitigation. Social media crisis management. Online reputation defense. Whatever you call it, it matters. Two-thirds of global CCO’s cite crisis management experience as a core prerequisite for business success, according to a recent survey by Weber Shandwick and global executive search firm Spencer Stuart….
Prince – Giving it away What is social media if not the greatest opportunity in the history of time to show off what you do best? It applies equally to individuals and organizations. The world of music marketing and promotion serves as a shining example….