by • March 25, 2011
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One of the SXSW panels I haven’t stopped thinking about was Augmented Reality For Marketers: Future of Consumer Interactions with John Havens from Porter Novelli and Lynne d Johnson from R/GA. For those unfamiliar, augmented reality (AR) puts a virtual layer on our physical experience…
by • March 21, 2011
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I spent a lot of time at this year’s South By Southwest Interactive conference reminiscing about how far marketing and technology has come and how far we have yet to go. This was my fifth year attending the ultimate in-person gathering of the Internet, and…
by • March 15, 2011
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Since I’m a music blogger and lover of technology, there was no way I was going to miss Love, Music and API’s featuring Dave Haynes from Soundcloud and Matthew Ogle from Echo Nest (formerly Last.fm). The discussion started with a brief history lesson on control…
by • March 14, 2011
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What do the following topics emerging from SXSW have in common? 1) Limited social networks 2) Group messaging 3) Geosocial 4) Tribe-targeting 5) Hyperlocal These themes align around a common thread: intimacy. More than ever before, relationships are more accessible, abundant and constant. But relationships…
by • March 14, 2011
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For some, SxSW is about what’s the next new social media platform or tool that will be announced or launched . While that is extremely exciting, it’s also about how innovative our digital peers get when innovation becomes a necessity based on the circumstances as…
by • March 12, 2011
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The photo above illustrates the sort of thing that makes SXSW Interactive distinct from other technology conferences: I suspect that you don’t normally get on an escalator at Interop and find yourself descending into a mass of attendees doing the Watusi. Today, two prominent speakers…
by • March 12, 2011
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Rebel in a Polyester Sash: Rehabbing Corporate Culture with Jessica Lawrence, former CEO of Girl Scouts of San Gorgonio Council and now consultant and writer. Whereas many start-up companies have become known for their casual atmosphere, liberal pet policies, in-office games and whatnot, that leaves…
by • March 12, 2011
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Banking on Big Brands/Celebs for the Web featured Amber Lawson from AOL, David Tochterman from Innovative Artists, Paul Kontonis from Digitas, plus celebrities Rick Fox and Kevin Pollak. What do you think about celebrities endorsing brands in social media? When a movie star or musician…
by • March 12, 2011
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My next panel was Demystifying Online Privacy and Empowering the Digital Self with Marc Davis from Microsoft, Nick Goggans from Umbel, Paul Krasinski from Arbitron This is a topic I’m laser-focused on right now. We’re essentially living in a post-social-media world (all media is social),…
by • March 12, 2011
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My next panel at SXSW was How Farmers Get Serious Business Done With Mobile The premise: although conventional wisdom might hold that farmers aren’t the most digital-savvy, in fact they are more wired in than one would expect. However, they aren’t sitting at a desk…