social media marketing

Unfortunate social media marketing trend alert. This ClickZ story discusses medical software and services firm Medseek’s decision to employ a fictitious “persona” profile on Facebook, designed to interact with other Facebook users on behalf their brand. “Sarah Baker” is a new mother to twin boys….

From the AP, we learn that the FTC is contemplating plans to monitor bloggers for potential conflicts of interest due to non-disclosure of commercial relationships: It would be the first time the FTC tries to patrol systematically what bloggers say and do online. The common…

If you’re sick of invites to join, say, the Unauthorized Bo Obama Fan Club or install the Send Good Karma application every time you sign into your favorite social networking site, you are far from the only one. A recent study conducted by the Internet…