social media

What makes a world class brand? Increasingly the answer is how social it is. Our team at Weber Shandwick, along with Forbes Insights, recently surveyed 1,897 senior executives from major companies in 50 different countries. The resulting study – Socializing Your Brand: A Brand’s Guide…

When it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact…

Another of the interesting BlogHer ’11 panels I attended last month was the “Your Blog Can Make You A Social Marketer” panel. The focus of the panel was about integrating your personal and professional brand, and pitching and making yourself valuable. During the Q&A, one…

Infographics have become a must have for many companies trying to share data, a way to make statistics more shareable and accessible.  Whether static or animated, they’re intended to take a few stats and frame them more appealingly in the hopes that readers will retweet,…

SXSW 2011 is about to kick off, and already the buzz about the interactive festival is reaching fever pitch. Get ready: It’s going to get a lot louder. Starting today folks will flock to Austin to discuss the latest trends and batch of technology being…

Sometimes, good customer service causes a social media crisis. In short, from StarTribune restaurant critic Rick Nelson: two Saturdays ago, Bob Harper, a minor TV celebrity, decided to eat at Bar La Grassa in downtown Minneapolis that evening.  But when his American Express concierge called…

In my first visit to the annual Minnesota Interactive Marketing Association (MIMA) Summit, I found myself bombarded with smart thinking, quick wits and a ton of takeaways. Gary Vaynerchuk’s opening keynote was packed with crude, yet spot-on comments about the great culture shift we’re in…

One of the first panels I attended this year was Lost In Translation: The Nuances of European Social Media. Here are my notes, tidied up considerably: The three panelists (Peter Bihr, Igor Schwarzmann and Kevin Dykes) established at the start that they wanted the session…

This quote from New York magazine sums up the thinking behind Weber Shandwick’s Inline mantra: “The idea that you’re isolated when you’re online is, to me, just wrong. It’s an inherently social medium. What starts online moves offline, and what starts offline goes online. Online…

Google recently announced the launch of Google Buzz, a service that allows users to post status updates, photos, videos and other content in the hopes of creating a hub of digital conversation. Sound familiar? Google Buzz is direct competition to social networks and microblogs such…