by • December 9, 2009
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Google recently announced a new component to its search engine: real-time search. This means that in addition to traditional search results — Web pages, blog posts and other articles, in addition to photos, videos, maps and news — Google’s search spider will stream real-time results…
by • March 25, 2009
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In a recent article for the Wall St. Journal, Julia Angwin shares the tale of her foray into online reputation management (ORM) as seen through the lens of Google results: One of the paradoxes of the digital age is that the boundless freedoms of the…
by • June 11, 2008
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The effectiveness of your online brand management strategy can be measured by a mere query in Google–type in the name of your business and the first page of search results will likely reveal your flagship corporate site, link to the Wikipedia page and other sites…
by • June 5, 2008
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By EncinoMan Woody Allen once observed that “Ninety percent of success in life is showing up.” Nowhere is this truer than on the Web: to make a lasting impression, people have to first find your products, content and/or ideas. In practice this means that you…
by • February 14, 2008
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A lot of the work we do on the Interactive and Emerging Media team can be reduced to one simple keyword combination: search marketing. SearchEngineWatch.com, one of the most authoritative resources on search, points out reasons why we, as PR practitioners, should care about our…