public relations

It’s taken a couple of days, but I’ve really had a chance to think about my main takeaway from BlogWorldExpo 2009, and its simpler than you may think. It’s this: A shared experience is the best way for brands to create real relationships with consumers….

There are a growing number of websites that consist of a single page with a dedicated domain name, and which only do one thing. Writer Jason Kottke dubbed these pages “single serving sites” (SSS). As Ryan Greenberg writes in his essay http://isthisyourpaperonsingleservingsites.com/ (itself an SSS),…