by • November 10, 2011
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Google surprised brands and their agencies this week by finally launching Google+ brand pages for companies. In a virtual land grab, many companies immediately built pages and started filling them with content. Journalists started publicizing brand page round-ups, and the whole internet basically had a…
by • November 9, 2011
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You may have heard that Google adjusted their search rank algorithm last week. Despite the geekiness of words like “algorithm” and “search optimization,” this news is important for more than just SEO nerds. Here’s what happened: Google’s page ranking algorithm (codenamed Caffeine) now favors fresh…
by • November 7, 2011
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The 2011 MIMA (Minnesota Interactive Marketing Association) Summit was the best I’ve been to yet. It featured the hilarious Googler Avinash Kaushik as the morning keynote and the renowned Chris Anderson as the mid-day keynote, but what I want to talk about is a mobile-focused…
by • August 10, 2010
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In web history, 2010 will be seen as an inflection point. It is the year that we moved from an information based web to a social web. Facebook traffic caught up to that of Google. Users are now spending around 25% of their online time…
by • March 25, 2009
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In a recent article for the Wall St. Journal, Julia Angwin shares the tale of her foray into online reputation management (ORM) as seen through the lens of Google results: One of the paradoxes of the digital age is that the boundless freedoms of the…
by • February 12, 2009
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One of the biggest questions floating around social media circles (aside from “How in the world is Twitter going to make money?“) is “Who is going to own our data?” Right now there are two likely answers, and I’m guessing you’ve heard of the companies…
by • January 12, 2009
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A lot of companies still wonder if they need a blog. It’s not always clear why they would want one or what they’d do with it. For my part, there are two really big reasons to have a corporate blog: To make your own news…
by • November 18, 2008
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Motrin launched an ad campaign targeting baby-sling wearing moms to coincide with International Baby-Wearing Week. It was a tongue-in-cheek campaign with commercials and print ads targeting that “new baby” and “mommy” target audiences. Over the weekend the campaign was scrutinized, boycotted and vilified thanks to…
by • November 14, 2008
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A couple of weeks ago, I was at home with a fever, and while my fingers were trying to fall off I was searching Google for “flu symptoms.” I was one of the many Americans who tend to visit Google before they go to a…
by • October 15, 2008
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Building blog traffic is tricky business. Whether you’re a pre-teen Hannah Montana blogger in Wichita or a multinational corporation, there is no magic formula to drive readers to your site. The road to blogging success, as with most success in the social media universe, is…