foursquare

Fascinating. The geo-location social network Loopt was “the Foursquare of 2008,” but has kept very quiet and off my personal radar for the last year. They’ve now added some content partnerships with Metromix, Zvents and SonicLiving and launched a better Blackberry app. They also announced…

Despite a restraining order and a team of professional bounty-hunters tracking his trail, intrepid Social Studies blogger Gonzo was able to infiltrate SXSWi on Day Two in order to smuggle back the following illicit information: A few of the panels I attended were the same…

This is my fourth year at SXSW Interactive, and I’ve never been more excited to attend the premier conference dedicated to new tech, emerging media and social marketing. With microblogging reaching mainstream, geo-location aware social networks reaching broader awareness and companies — both large, small,…

Last week, I wrote how location-based services are making loyalty marketing sexy; today Tasti D-Lite has introduced a great example. The frozen dessert and drink peddler appears to be the first retailer to tie an offline activity, swiping a loyalty card at check-out, with location…

Location-based services Those who know me have seen me geek out in the past year over location-based services, but LBSs are nothing new. Brightkite has been around since 2007; Loopt, 2005. And Dodgeball, the now-defunct brainchild of Dennis Crowley that Google bought and replaced with…

I’ve heard more than a few folks say they don’t get Foursquare, the location-based mobile application for keeping track of your friends that launched at the South by Southwest conference in March. Many of those who seem to be in the dark about Foursquare are…

1. FoursquareIt’s like Twitter, except not only do you care where your friends are AT THIS VERY MINUTE, you all earn points for going to those places. I signed up for Foursquare long ago, but just like Twitter, it takes a good base of friends…