by • June 28, 2012
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Risk mitigation. Social media crisis management. Online reputation defense. Whatever you call it, it matters. Two-thirds of global CCO’s cite crisis management experience as a core prerequisite for business success, according to a recent survey by Weber Shandwick and global executive search firm Spencer Stuart….
by • March 10, 2012
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Robbie Whiting, director of creative tech and production at Duncan/Channon, believes we’re in an era where the line between inventors and marketers has blurred. In his South by Southwest presentation Friday afternoon, “We Made This and It’s Not an Ad,” Whiting said agencies are changing…
by • March 2, 2012
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Much has been made of how Facebook Timeline will change brand storytelling. That’s all fine and good. But what happens when the story is negative? Reputation crisis management is completely different today than it was even three years ago. But the new features and functionality…