by • March 25, 2009
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In a recent article for the Wall St. Journal, Julia Angwin shares the tale of her foray into online reputation management (ORM) as seen through the lens of Google results: One of the paradoxes of the digital age is that the boundless freedoms of the…
by • January 12, 2009
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A lot of companies still wonder if they need a blog. It’s not always clear why they would want one or what they’d do with it. For my part, there are two really big reasons to have a corporate blog: To make your own news…
by • November 18, 2008
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Motrin launched an ad campaign targeting baby-sling wearing moms to coincide with International Baby-Wearing Week. It was a tongue-in-cheek campaign with commercials and print ads targeting that “new baby” and “mommy” target audiences. Over the weekend the campaign was scrutinized, boycotted and vilified thanks to…