covering the latest in the digital PR world
by • January 10, 2012
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If last year’s Consumer Electronics Show was all about mobile, mobile, mobile, this year’s is…well, still about mobile. But CES 2012 is about mobile spiked with content, and how people will behave and purchase when those dots are connected. Let’s start with the booming number…
by • January 9, 2012
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A few days ago I cooked a half-pepperoni/half-cheese pizza. I didn’t want to eat any pepperoni so I cut the pizza in half and ate half of a cheese pizza. It was exactly what I wanted and it was a delicious, satisfying experience brought to me…
by • December 22, 2011
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In the NFL in the 1990s, Michael Irvin earned his self-proclaimed nickname, “The Playmaker,” by scoring big touchdowns and backing up his talk with actions. I love playmakers, people who achieve big things and don’t back away from pressure. But Irvin’s best asset was that…
by • December 21, 2011
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Back in April, we posted about the touchscreen vision of the future, as exemplified via Corning Glass’s A Day Made of Glass viral video. If you haven’t seen the video and read Andy Keith’s post, check it out now – it’s an engaging B2B video…
by • December 16, 2011
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Today I’m glad I can finally tell everyone my good news: I’ve joined Weber Shandwick as EVP, Social Business Innovation. I’ll be working with the agency’s clients to extend Weber Shandwick’s long history of social business innovation consultation (and implementation) for some of the world’s…
by • December 15, 2011
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What makes a world class brand? Increasingly the answer is how social it is. Our team at Weber Shandwick, along with Forbes Insights, recently surveyed 1,897 senior executives from major companies in 50 different countries. The resulting study – Socializing Your Brand: A Brand’s Guide…
by • December 15, 2011
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I’m reading Julien Smith’s free e-book The Flinch right now. Early in the book, he says: In a fight, there is a fundamental difference between boxers and everyone else. The guys who have trained are different. If you hit them, they don’t flinch. It takes practice…
by • December 14, 2011
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I recently discovered Google+ Hangouts, and I am glad I did. In my opinion, it blows Skype’s group video subscription out of the water. Not only is it free but it’s easy to use. All you need is a webcam and a Google+ account. How…
by • December 8, 2011
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Kevin Hooks, EVP of Integrated Marketing in Weber Shandwick’s LA office, is on the ground in Paris for the granddaddy of European web conferences: Le Web. Here’s what he’s seen so far. Day one of Le Web was filled with excellence in observations. Let me…
by • December 8, 2011
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“Next year will be the year of mobile.” Stop me if you’ve heard this statement before, but in 2012 it’s going to happen – though I’ll forgive your cynicism as it comes from a legitimate place. As marketers we’ve been hearing this is “the year…