covering the latest in the digital PR world
by • January 20, 2012
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Weber Shandwick had a massive presence at CES, with several clients executing very cool activations and dozens of our team members on the ground to scout the latest tech trends. Now, we’ve cut through the noise to boil the show down to a handful of…
by • January 18, 2012
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Does the company behind the brand matter in your purchasing decisions? According to Weber Shandwick’s new research, 70% of customers surveyed avoid buying products if they do not like the parent company. The Company behind the Brand: In Reputation We Trust identifies six key insights…
by • January 18, 2012
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Heidi Sinclair, head of Weber Shandwick’s technology practice, has written a piece for the Huffington Post on the top 10 technology trends that shone through at CES this year. Here’s a closer look at each, directly from the show floor in Las Vegas:
by • January 13, 2012
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Yesterday, we blogged about self-hacking and how marketers can let people access and play with their own data for a richer, more engaging experience with a brand. Tonight, we’ve got more video from CES that shows off some of the innovative health technology products that…
by • January 13, 2012
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CES is always a crowded show, and this year’s event was no different. But some attendees stand out from the crowd, thanks to their expertise and large followings. Weber Shandwick executive producer Ian Cohen and EVP, managing director of social media Stephanie Agresta caught up…
by • January 13, 2012
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After a few days on the show floor at CES, head of digital Chris Perry gathered some of Weber Shandwick’s practice leads and digital specialists to tackle the emerging trends from the show and what the implications are for brands, consumers, and business in general….
by • January 12, 2012
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Chris Perry, our head of digital, has a new post on the Forbes blog on how what he’s seeing at CES is more than just awesome new technology – it’s perhaps the last gasp of the division between commercial and editorial content. Photo by Flickr…
by • January 12, 2012
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If by “eyes” you mean a head-mounted display/camera rig that both sends and receives video across Verizon’s 4G LTE network. (Disclosure: Verizon is a client.) While capturing the video, there’s a digital scrutiny layer that’s analyzing the footage and feeding the results back to the…
by • January 12, 2012
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Self-hacking is defined by the researcher who coined the term, Adriana Lukas, as “self-infomatics combined with action“. As she told Wired: It’s not about the data, but about how we change, tweak and hack ourselves based on the findings of that data. Nike is perhaps…
by • January 12, 2012
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As the Consumer Electronics Show kicked off, Patrick Chaupham blogged from the event about the potent mix of content and mobile devices – and the opportunities and dilemmas for brands as this combination hits the mainstream. The Weber Shandwick crew has been on the show…