covering the latest in the digital PR world
by • February 9, 2012
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Earlier this week, I attended Business Insider‘s Social Commerce Summit, where Allyson Hugley, Weber Shandwick’s EVP of Measurement, Analytics & Insights, took part in a panel on social commerce ROI. (I live-tweeted the best comments from the entire day at @webershandwick, where they are archived.)…
by • February 6, 2012
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Super Bowl XLVI was supposed to contain the widest swath of social media in history, driving people to Facebook, to Twitter, and to YouTube non-stop. It had a social listening Command Center, staffed by 50+ people helping fans throughout Indianapolis and online with logistical as…
by • February 3, 2012
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Crisis management is a big deal here at Weber Shandwick’s office in Minneapolis. We love creating and running FireBell drills to give our clients a chance to see what it’s like to be in a crisis situation (without the actual hordes of angry consumers). Today…
by • February 2, 2012
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The world’s one millionth app went live in December 2011. A few well-known ones, such as Evernote or Angry Birds, have been downloaded tens or hundreds of thousands of times. Most of the others, though – the vast majority – languish in obscurity. According to…
by • February 1, 2012
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Last night, I was privileged to be in the audience at sold-out Carnegie Hall for composer Philip Glass’ 75th birthday concert. His Symphony No. 9 had its US premier during the performance, and it was – as Glass had promised – big and unrelenting. Watching…
by • January 27, 2012
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Weber Shandwick’s team of digital and social media specialists is growing, but it can be challenging to find the right people who have the skills, talent, and enthusiasm to contribute to what we do. Jason Wellcome, SVP of digital in our New York office, recently…
by • January 26, 2012
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Phoebe Philo is not someone most CMOs, brand managers or PR people will have heard of, but she’s someone from whom much could be learned. After reinvigorating classic fashion label Chloé, making it cool again after a long dry spell, Philo was named artistic director…
by • January 25, 2012
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In our recent CES coverage, we emphasized the overwhelming importance of content – right here, right now. The “content crush,” as we referred to it, is enabled by technology and driven by the need to connect with customers in a meaningful way. How important is…
by • January 23, 2012
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Today, Weber Shandwick celebrates Community Manager Appreciation Day! Festivities are taking place in all Weber Shandwick offices around our global network, from panel discussions to guest speakers, interactive trainings to best practice presentations. Why? That’s easy: to salute the talented and dedicated communications practitioners that manage…
by • January 23, 2012
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The big news of last week seems to have been the slew of coverage around Facebook’s new verbs. Now instead of just letting users “like” everything on Facebook, marketers can allow them to “eat,” “drive,” “read,” “play” or do anything else that pertains to their business…