covering the latest in the digital PR world
by • October 21, 2011
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I’ve been totally geeking out over Marco Tempest’s blend of technology and magic lately, and I keep thinking I need to make it to a Twin Cities Maker event. The idea of partnering physical and digital (phygital, as my friends at Momentum would say) is…
by • October 19, 2011
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People sometimes ask why I have seemingly random slides pinned to the wall behind my desk. The slides are all from past presentations given by longtime Morgan Stanley analyst-turned-Kleiner Perkins venture capitalist Mary Meeker, once named “Queen of the Net” by Barron’s. Well, Meeker unleashed…
by • October 18, 2011
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Every organization has stories to tell. This is true whether that organization is a global corporation or a small business; a non-profit or a professional society; a consumer marketer or specialized B2B manufacturer. It’s true for banks, hospitals, retailers, tech firms, automakers, farms and insurance…
by • September 30, 2011
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This week I’ve been thinking a lot of social sharing and the self-censorship I practice when it comes to talking about brand names on my social profiles. One of the opportunities gained in working at a large PR firm — with capabilities spanning strategic communications,…
by • September 30, 2011
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Another of the interesting BlogHer ’11 panels I attended last month was the “Your Blog Can Make You A Social Marketer” panel. The focus of the panel was about integrating your personal and professional brand, and pitching and making yourself valuable. During the Q&A, one…
by • August 31, 2011
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Today, Altimeter Group released “Social Business Readiness: Advanced Companies Prepare Internally” — a report which investigates how well companies today are prepared for social media crises and solutions to the challenge of managing issues and crisis online. Weber Shandwick provided input toward the thinking and…
by • August 29, 2011
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This past March, we had some 40 Weber Shandwick team members from around the world at SXSW. As well as supporting some stellar client activations, SXSW is fertile ground for new ideas, emerging technology, and connecting with some of the biggest thinkers in the interactive…
by • August 11, 2011
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I had the opportunity to attend several insightful and thought-provoking panels at the BlogHer ’11 conference this past week. First up: Bad Blogger Pitches (The Other Side of the PR-Blogger Relationship). While PR pitches gone bad is an oft-covered (and rightly so) topic, I was…
by • August 8, 2011
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Freshly returned from BlogHer ’11 in sunny San Diego, I’m eager to share insights of the things I learned throughout the jam-packed, two-day conference. I was a first-time BlogHer attendee, and I have to say right out of the gate that one of my favorite things…
by • July 9, 2011
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The last time I wrote about brands and Google+, it seemed a little boring to take such a cautionary tone. It would be more fun to just start playing with Google+ as a brand and see what works, wouldn’t it? Nobody wants to be the…