covering the latest in the digital PR world
by • March 2, 2012
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We’ve been writing about self-hacking and the “quantified self” movements for a while now, most recently during CES. The Economist has now picked up on the trend, a sure signal of its growing momentum. The angle of this article is healthcare, and the article boils…
by • March 2, 2012
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Much has been made of how Facebook Timeline will change brand storytelling. That’s all fine and good. But what happens when the story is negative? Reputation crisis management is completely different today than it was even three years ago. But the new features and functionality…
by • March 1, 2012
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Want to clear through the noise about Pinterest to find out what the real opportunities are for brands and marketers? Join Weber Shandwick, a selection of our clients, and PR News later this month for a 90 minute Pinterest webinar that will explain it all,…
by • February 29, 2012
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I’m at Facebook’s fMC event in New York today, where the social network just announced the rollout of the Facebook Timeline for all pages – including brands. This means that brands (more than ever) now need to be storytellers – not marketers – on Facebook,…
by • February 27, 2012
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At a certain point, your film, your product, your service, will no longer be judged by rational terms. Whether it is a smartphone or a bottle of water, your voters will choose it irrationally, based on the story they create around the product. This story…
by • February 27, 2012
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If you want an example of an online community that has managed to break all the rules and defy all expectations, look no further than Reddit. The social news site isn’t slick or particularly easy on the eyes, but their highly engaged active users have…
by • February 21, 2012
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Last week, I attended the launch party for my friend Ben Casnocha‘s new book, which he’s written with LinkedIn co-founder and entrepreneur Reid Hoffman. Mike Bloomberg hosted at his incredible townhouse on the Upper East Side, and guests included Barry Diller, Arianna Huffington, Dr. Oz,…
by • February 17, 2012
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Very few have been able to avoid being caught up in the Lin-credible wave of Lin-sanity that has swept New York City, the nation and the world. Jeremy Lin is a fascinating inspirational story of perseverance and triumph over adversity. Lest we forget, just a…
by • February 16, 2012
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From New York and Washington, D.C. to Cologne, Germany and Sao Paolo, Brazil, our team around the globe is swimming in Social Media Week 2012. Here’s a recap of what we’ve been up to so far, and what’s ahead for the next two days. In…
by • February 10, 2012
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Next week sees the return of Social Media Week to cities around the world. What’s it all about? The blurb: Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and…