covering the latest in the digital PR world
by • December 5, 2011
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Weber Shandwick Executive Producer Ian Cohen is a two-time Emmy Award-winning producer who joined our agency in early 2011. At Weber Shandwick, Ian has helped some of the world’s most iconic brands to create compelling, dynamic video content for the digital realm. The Social Media…
by • December 2, 2011
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Kim Beylin, associate creative director of digital design at Weber Shandwick’s Los Angeles office, was featured this week on I Want Her Job, a website showcasing successful women who love their work. So why does Kim love what she does? Every day is a challenge,…
by • November 30, 2011
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Congratulations to Chris Perry, President of Weber Shandwick Digital, for being named Digital Communications Leader of the Year today at the PRNews Awards! Brian Conway from Weber Shandwick’s digital team in Dallas was also cited as one of 15-to-Watch in PR. Well done to all…
by • November 23, 2011
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South by Southwest. BlogWorld. Salesforce.com DreamForce. Radian6 User Conference. f8. Mom 2.0. BlogHer. Evo Conference. WOMMA Summit. Our team has invested quite a bit of this year time at digital and social media conferences, ones where Weber Shandwick clients executed programs and others where Weber…
by • November 22, 2011
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When reflecting on the recent MIMA Summit, I realized that twice as many sessions were devoted to content as measurement (hat tip to Chuck Hemann, who held court over a great discussion of social monitoring and measurement. It was my inspiration for this post). This…
by • November 18, 2011
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With the official holiday season just around the corner, customers know that the best bargains lie in the palm of their hands, thanks to mobile devices and apps. It is now a mainstream activity to use mobile technology to gather information, compare prices and make…
by • November 10, 2011
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Google surprised brands and their agencies this week by finally launching Google+ brand pages for companies. In a virtual land grab, many companies immediately built pages and started filling them with content. Journalists started publicizing brand page round-ups, and the whole internet basically had a…
by • November 9, 2011
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You may have heard that Google adjusted their search rank algorithm last week. Despite the geekiness of words like “algorithm” and “search optimization,” this news is important for more than just SEO nerds. Here’s what happened: Google’s page ranking algorithm (codenamed Caffeine) now favors fresh…
by • November 7, 2011
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The 2011 MIMA (Minnesota Interactive Marketing Association) Summit was the best I’ve been to yet. It featured the hilarious Googler Avinash Kaushik as the morning keynote and the renowned Chris Anderson as the mid-day keynote, but what I want to talk about is a mobile-focused…
by • November 6, 2011
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I’m here at BlogWorld & New Media Expo in Los Angeles ignoring the beautiful palm trees and weather in favor of sitting inside and listening to compelling speakers present on the latest digital, social and interactive marketing trends. Tom #1: Data-Driven Insights I was impressed…