covering the latest in the digital PR world
by • March 9, 2012
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There are 60 hours of video uploaded to YouTube every minute. That’s a lot of content, and a debate is raging if humans or machines can curate the content faster. As communications professionals, we’re constantly bombarded by companies who have the Next Great Algorithm, but…
by • March 9, 2012
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Our team on the ground in Austin is telling the story of SXSW Interactive 2012 on Pinterest – follow our board here. From the panels and participants to the food and the fun, this is SXSW Interactive 2012 through the eyes (and cameras) of Weber…
by • March 9, 2012
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Our EVP, Managing Director of Social Media Stephanie Agresta gives PR News the rundown on what to do – and how to do it – to make the most out of SXSW. Her number one tip: Remember, PR pros are not the outsiders. The most…
by • March 9, 2012
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Congratulations to Lauren Melcher, who works in our Minneapolis office, for being named one of 15 up-and-coming PR pros to watch in 2012 by Communications Conversations. Here’s what Arik Hanson has to say about Lauren: The first time I met Lauren, I could have swore…
by • March 8, 2012
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As we get set to head this year’s conference, it’s worthwhile to look back at what we were talking about last year at SXSW with respect to nonprofits and foundations. We explored whether QR codes would be the next big thing. We observed the many…
by • March 7, 2012
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SXSWedu is in full swing, and Austin is already hopping in anticipation of SXSWi starting on Friday. If you can’t make SXSWedu, the interactive portion of SXSW is full of education-centered panels and keynotes that tackle how technology is changing how we – kids, adults,…
by • March 6, 2012
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We – as a team, and the wider digital industry – have been talking a lot about content lately (see yesterday’s blog post on standing out in a crowded content market). So it’s great to see Content Marketeer’s 50 Brands to Watch in 2012 list,…
by • March 5, 2012
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Our head of digital Chris Perry has a new post up at Forbes, talking about the big opportunities for all kinds of businesses in Austin this week. He’s not just talking about spotting new technologies, such as last year’s darlings GroupMe (whose co-founders are pictured…
by • March 5, 2012
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We’ve known content is king for some time now, but the kingdom is getting increasingly complicated. According to Altimeter Group’s recent report, organizations must “think and function as publishers, producers — and often — as community managers.” This is causing disruption within organizations, not only…
by • March 3, 2012
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Heidi Sinclair, head of Weber Shandwick’s technology practice, was at TED this week. She’s put together her list of the top 10 TED talks from this year’s conference – her seventh time attending. Check out Heidi’s selections; you may be surprised for which one was…