covering the latest in the digital PR world
by • February 14, 2008
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This week CNN launches iReport.com, a new Web site built entirely on user-produced news. Unlike CNN’s own properties—where only iReport submissions that have been handpicked by editors and checked for accuracy ever make it online or on air—the new site will be wide open, allowing…
by • February 14, 2008
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The only answer to this question is a resounding “no.” Correcting or adding information to your clients’ Wikipedia entries – even if it’s changing “2+2 = 5” to “2+2 = 4” – could cause far more harm than the inclusion of the error would on…
by • February 8, 2008
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Sham Chain of Custody video: http://www.youtube.com/watch?v=PKQEQ7qHvgM Reactions & Resources Citizen journalist and tireless activist, Bev Harris has ripped open the proverbial box containing the answer to what happened to many New Hampshire primary voters’ ballots once the polls closed. Harris, founder of the Web site…
by • February 8, 2008
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It’s all about content sharing — the Web 2.0 way. What is a widget? One way to think of them is as a small chunk of a Web site that a user can place on their own Web sites. The widget contains code that brings…
by • February 8, 2008
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Check out this story about OfficeMax’s wildly successful “Elf Yourself” viral campaign (http://adage.com/digital/article ?article_id=123226). Perhaps the most relevant message to take away from this piece (for us, anyway) comes from OfficeMax vice president of marketing and advertising, Bob Thacker: “We were looking to build the…