covering the latest in the digital PR world
by • December 16, 2011
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Today I’m glad I can finally tell everyone my good news: I’ve joined Weber Shandwick as EVP, Social Business Innovation. I’ll be working with the agency’s clients to extend Weber Shandwick’s long history of social business innovation consultation (and implementation) for some of the world’s…
by • December 15, 2011
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What makes a world class brand? Increasingly the answer is how social it is. Our team at Weber Shandwick, along with Forbes Insights, recently surveyed 1,897 senior executives from major companies in 50 different countries. The resulting study – Socializing Your Brand: A Brand’s Guide…
by • December 15, 2011
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I’m reading Julien Smith’s free e-book The Flinch right now. Early in the book, he says: In a fight, there is a fundamental difference between boxers and everyone else. The guys who have trained are different. If you hit them, they don’t flinch. It takes practice…
by • December 14, 2011
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I recently discovered Google+ Hangouts, and I am glad I did. In my opinion, it blows Skype’s group video subscription out of the water. Not only is it free but it’s easy to use. All you need is a webcam and a Google+ account. How…
by • December 8, 2011
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Kevin Hooks, EVP of Integrated Marketing in Weber Shandwick’s LA office, is on the ground in Paris for the granddaddy of European web conferences: Le Web. Here’s what he’s seen so far. Day one of Le Web was filled with excellence in observations. Let me…
by • December 8, 2011
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“Next year will be the year of mobile.” Stop me if you’ve heard this statement before, but in 2012 it’s going to happen – though I’ll forgive your cynicism as it comes from a legitimate place. As marketers we’ve been hearing this is “the year…
by • December 7, 2011
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When it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact…
by • December 6, 2011
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Heidi Sinclair, head of global technology for Weber Shandwick, writes for Forbes on the top 10 technologies for 2012. If you wondered why mobile is not on this list, look again—it is connected to every trend. Mobile technology, its components and networks are critical to…
by • December 6, 2011
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Chris Perry, Weber Shandwick’s head of digital, features a worthy example of effective social media by a big brand and writes for the Forbes CMO network: Successful social programs arise from defining what the brand should stand for, aligning behaviors and voice, then empowering your…
by • December 5, 2011
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The measurement conundrum of identifying the most credible ways to quantify success is not unique to the PR profession. I was reminded of that this weekend when I read a post on the New York Times N.F.L. blog about Denver Broncos player Tim Tebow and…