covering the latest in the digital PR world
by • June 9, 2008
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By EncinoMan Now that the extended Democratic primary has (at long last) concluded its run, it seems fitting to commemorate the occasion with a walk down memory lane courtesy of a handful of imaginative YouTube videos that went viral over the past 18 months. Most…
by • June 7, 2008
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No introduction worthy …
by • June 5, 2008
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By EncinoMan Woody Allen once observed that “Ninety percent of success in life is showing up.” Nowhere is this truer than on the Web: to make a lasting impression, people have to first find your products, content and/or ideas. In practice this means that you…
by • May 29, 2008
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By Stingray Lots of news this week as it related to the blogosphere and social media. I couldn’t pick just one topic to write about, so you get three and a bonus. NYT Launches Olympic BlogThe New York Times announced launch of a special online…
by • May 29, 2008
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Dear Social Studies, While I agree that pitching bloggers is riskier than pitching traditional reporters, increasingly they are one and the same. In the tech world, many of our key reporters have now launched blogs too, giving them a place to say what they really…
by • May 23, 2008
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Editors’ note: thanks to all of you who voted on the new name to replace Your New Times — after careful tallying of votes and consideration of write-in candidates, we present you with Social Studies. Funny thing, we don’t know who named it because Social…
by • May 23, 2008
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By Gonzo A tag is a type of metadata (that is, “data about data”) that helps computers understand data so they can better sort and search it. Metadata may not be very fun or sexy, but it has the power to change the way we…
by • May 23, 2008
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By Pepe As you might have gathered by now, we here at Social Studies wholly encourage our colleagues to push the social media envelope, given the transparency and community it offers our clients and our profession. But there is one aspect of social media that…
by • May 23, 2008
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By Coco I was in a coffeeshop the other day and overheard the following comment: “I don’t want to sign up for MySpace. I don’t want to get pornography sent to me.” I stopped dead in my tracks. My whole essence questioned its existence with…
by • May 16, 2008
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By Rex Here at [INSERT NEW NAME HERE ], we spend a lot of our time talking about social networking and mobile marketing. But rarely do we use both terms in the same context. The proliferation of mobile devices around the globe is occurring at…