Weber Shandwick Social Studies Blog

Chris Perry, our head of digital, has a new post on the Forbes blog on how what he’s seeing at CES is more than just awesome new technology – it’s perhaps the last gasp of the division between commercial and editorial content. Photo by Flickr…

If by “eyes” you mean a head-mounted display/camera rig that both sends and receives video across Verizon’s 4G LTE network. (Disclosure: Verizon is a client.) While capturing the video, there’s a digital scrutiny layer that’s analyzing the footage and feeding the results back to the…

Self-hacking is defined by the researcher who coined the term, Adriana Lukas, as “self-infomatics combined with action“. As she told Wired: It’s not about the data, but about how we change, tweak and hack ourselves based on the findings of that data. Nike is perhaps…

As the Consumer Electronics Show kicked off, Patrick Chaupham blogged from the event about the potent mix of content and mobile devices – and the opportunities and dilemmas for brands as this combination hits the mainstream. The Weber Shandwick crew has been on the show…

We’ve all heard the cries, and maybe even uttered them ourselves. “There’s just too much information, I can’t possibly keep on top of it all.” Well, the gods heard you and they laughed. Welcome to the age of compound content growth. Cloud computing, shared devices,…

Day one of CES and the buzz is thick and fast on the ground. The first takeaway for brands? Your customers are poised to interact with devices and content in ways you’ve only seen in movies. Get ready, because Minority Report is coming to the…

If last year’s Consumer Electronics Show was all about mobile, mobile, mobile, this year’s is…well, still about mobile. But CES 2012 is about mobile spiked with content, and how people will behave and purchase when those dots are connected. Let’s start with the booming number…

A few days ago I cooked a half-pepperoni/half-cheese pizza. I didn’t want to eat any pepperoni so I cut the pizza in half and ate half of a cheese pizza.  It was exactly what I wanted and it was a delicious, satisfying experience brought to me…

In the NFL in the 1990s, Michael Irvin earned his self-proclaimed nickname, “The Playmaker,” by scoring big touchdowns and backing up his talk with actions.  I love playmakers, people who achieve big things and don’t back away from pressure.  But Irvin’s best asset was that…

Back in April, we posted about the touchscreen vision of the future, as exemplified via Corning Glass’s A Day Made of Glass viral video.  If you haven’t seen the video and read Andy Keith’s post, check it out now – it’s an engaging B2B video…