Weber Shandwick Social Studies Blog

It’s a war out there. Take a look at any open jobs board and you will see just how steep the competition is for top talent. At the same time, there’s a boom in people who want to work in digital. Unfortunately, while the candidate…

Designers are driven by an intense desire to make stuff. Creating something new is our passion. Making those things even better is our obsession. We live with projects around the clock so our everyday activities become opportunities for discovery and inspiration for the work. Now,…

So says Weber Shandwick’s head of digital Chris Perry in his latest Forbes piece. Specifically, Chris notes the importance of focus when there is an overwhelming array of options for digital activation. In a time when hot new social platforms are appearing at a dizzying…

The age of “Big Data” has arrived – and this week’s PRWeek webinar will explain how to take an analytics-driven PR approach. Featuring Weber Shandwick’s EVP, Measurement, Analytics & Insights, Allyson Hugley, the session will discuss how to leverage data to better prepare for functions…

There’s been plenty written on the many shifts companies have to undertake in order to keep up with the ever-changing digital environment. For one, the “always on” communications model has made it an organizational imperative for corporations and brands to collaborate across departments and functions….

You may have noticed from our blog posts during SXSW Interactive that there were a lot of talks and panels focused on digital health. From start-ups to patient data, apps to crowdsourcing, 2012 was the year when health really hit Austin. Our digital health team…

The best way to be social is to be interesting, useful or relevant. But organizations often struggle with how to provide this value online. What they don’t realize is that the answer may be staring them in the face: data of interest to their customers,…

Is there anything more precious than the coveted South by Southwest (SXSW) badge? Concerts, film screenings, panels, presentations, parties … everything seems to open up for those lucky individuals that sport the badge and lanyard. I spent almost every afternoon of the SXSW week in…

What is the ROI of social media marketing? You’ve heard this question before. If you’re a marketer, you probably heard this question yesterday. Despite adoption of social media as a part of integrated marketing campaigns, brands are still crippled by not being able to fully map…

It is hard to imagine that about seven years ago, this whole ‘bloggers are the best thing to ever happen to brands’ thing was really just starting. And since that time we have watched brands attempt to find, court, and entice bloggers in a manner…