covering the latest in the digital PR world
by • December 8, 2011
0
Kevin Hooks, EVP of Integrated Marketing in Weber Shandwick’s LA office, is on the ground in Paris for the granddaddy of European web conferences: Le Web. Here’s what he’s seen so far. Day one of Le Web was filled with excellence in observations. Let me…
by • December 8, 2011
0
“Next year will be the year of mobile.” Stop me if you’ve heard this statement before, but in 2012 it’s going to happen – though I’ll forgive your cynicism as it comes from a legitimate place. As marketers we’ve been hearing this is “the year…
by • December 7, 2011
0
When it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact…
by • December 6, 2011
0
Heidi Sinclair, head of global technology for Weber Shandwick, writes for Forbes on the top 10 technologies for 2012. If you wondered why mobile is not on this list, look again—it is connected to every trend. Mobile technology, its components and networks are critical to…
by • December 6, 2011
0
Chris Perry, Weber Shandwick’s head of digital, features a worthy example of effective social media by a big brand and writes for the Forbes CMO network: Successful social programs arise from defining what the brand should stand for, aligning behaviors and voice, then empowering your…
by • December 5, 2011
0
The measurement conundrum of identifying the most credible ways to quantify success is not unique to the PR profession. I was reminded of that this weekend when I read a post on the New York Times N.F.L. blog about Denver Broncos player Tim Tebow and…
by • December 5, 2011
0
Weber Shandwick Executive Producer Ian Cohen is a two-time Emmy Award-winning producer who joined our agency in early 2011. At Weber Shandwick, Ian has helped some of the world’s most iconic brands to create compelling, dynamic video content for the digital realm. The Social Media…
by • December 2, 2011
0
Kim Beylin, associate creative director of digital design at Weber Shandwick’s Los Angeles office, was featured this week on I Want Her Job, a website showcasing successful women who love their work. So why does Kim love what she does? Every day is a challenge,…
by • November 30, 2011
0
Congratulations to Chris Perry, President of Weber Shandwick Digital, for being named Digital Communications Leader of the Year today at the PRNews Awards! Brian Conway from Weber Shandwick’s digital team in Dallas was also cited as one of 15-to-Watch in PR. Well done to all…
by • November 23, 2011
1
South by Southwest. BlogWorld. Salesforce.com DreamForce. Radian6 User Conference. f8. Mom 2.0. BlogHer. Evo Conference. WOMMA Summit. Our team has invested quite a bit of this year time at digital and social media conferences, ones where Weber Shandwick clients executed programs and others where Weber…