by • February 6, 2012
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Super Bowl XLVI was supposed to contain the widest swath of social media in history, driving people to Facebook, to Twitter, and to YouTube non-stop. It had a social listening Command Center, staffed by 50+ people helping fans throughout Indianapolis and online with logistical as…
by • February 2, 2012
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The world’s one millionth app went live in December 2011. A few well-known ones, such as Evernote or Angry Birds, have been downloaded tens or hundreds of thousands of times. Most of the others, though – the vast majority – languish in obscurity. According to…
by • January 23, 2012
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Today, Weber Shandwick celebrates Community Manager Appreciation Day! Festivities are taking place in all Weber Shandwick offices around our global network, from panel discussions to guest speakers, interactive trainings to best practice presentations. Why? That’s easy: to salute the talented and dedicated communications practitioners that manage…
by • January 10, 2012
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If last year’s Consumer Electronics Show was all about mobile, mobile, mobile, this year’s is…well, still about mobile. But CES 2012 is about mobile spiked with content, and how people will behave and purchase when those dots are connected. Let’s start with the booming number…
by • January 9, 2012
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A few days ago I cooked a half-pepperoni/half-cheese pizza. I didn’t want to eat any pepperoni so I cut the pizza in half and ate half of a cheese pizza. It was exactly what I wanted and it was a delicious, satisfying experience brought to me…
by • December 22, 2011
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In the NFL in the 1990s, Michael Irvin earned his self-proclaimed nickname, “The Playmaker,” by scoring big touchdowns and backing up his talk with actions. I love playmakers, people who achieve big things and don’t back away from pressure. But Irvin’s best asset was that…
by • November 9, 2011
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You may have heard that Google adjusted their search rank algorithm last week. Despite the geekiness of words like “algorithm” and “search optimization,” this news is important for more than just SEO nerds. Here’s what happened: Google’s page ranking algorithm (codenamed Caffeine) now favors fresh…
by • October 18, 2011
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Every organization has stories to tell. This is true whether that organization is a global corporation or a small business; a non-profit or a professional society; a consumer marketer or specialized B2B manufacturer. It’s true for banks, hospitals, retailers, tech firms, automakers, farms and insurance…
by • August 31, 2011
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Today, Altimeter Group released “Social Business Readiness: Advanced Companies Prepare Internally” — a report which investigates how well companies today are prepared for social media crises and solutions to the challenge of managing issues and crisis online. Weber Shandwick provided input toward the thinking and…
by • April 29, 2011
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As if we all need yet another source of great long articles that we don’t have time to read, right? Well, maybe someone really might. I stumbled into #longreads on Twitter and found a link to an amazing interview with John McPhee from the Spring…