Wade Rockett

  • Screenburn Arcade comes into its own in 2012 [SXSW]

    At SXSW’s Screenburn Arcade, center for all things gaming, I saw something this year I’d never seen before at the event: gamers. In addition to game developers, publishers, journalists, marketers and gamifiers, actual players. Some of them even came in costume, just as they would... Read more

  • Why PR Pros Need to Learn to Take a Punch

    I’m reading Julien Smith’s free e-book The Flinch right now. Early in the book, he says: In a fight, there is a fundamental difference between boxers and everyone else. The guys who have trained are different. If you hit them, they don’t flinch. It takes practice... Read more

  • SXSW: World-Changing, Waffle Cones and the Watusi

    The photo above illustrates the sort of thing that makes SXSW Interactive distinct from other technology conferences: I suspect that you don’t normally get on an escalator at Interop and find yourself descending into a mass of attendees doing the Watusi. Today, two prominent speakers... Read more

  • SXSW: Perspectives on Social and Cooperative Games

    I’m passionate about gaming: how design and mechanics influence behavior, how games can enable better communication and collaboration, and how they can be used to motivate real-world actions that help improve organizations and maybe even help save the world. So I’m very excited to be... Read more

  • SXSW notes: The nuances of European social media

    One of the first panels I attended this year was Lost In Translation: The Nuances of European Social Media. Here are my notes, tidied up considerably: The three panelists (Peter Bihr, Igor Schwarzmann and Kevin Dykes) established at the start that they wanted the session... Read more

  • A Microsite Still Too Big? Consider a Single Serving

    There are a growing number of websites that consist of a single page with a dedicated domain name, and which only do one thing. Writer Jason Kottke dubbed these pages “single serving sites” (SSS). As Ryan Greenberg writes in his essay http://isthisyourpaperonsingleservingsites.com/ (itself an SSS),... Read more