Mary Elizabeth Sisk

• Looking for brands on Twitter?

  It’s no secret that many businesses, from large companies to small start-ups, are present in the social mediasphere by way of Twitter. But, I’ve never quite been able to grasp Twitter’s business landscape in terms of what companies are there and how they add up—until... Read more

• Navigating Twitter during Crisis

  What happens when you discover a hot-button issue regarding your client and you suddenly realize it’s spreading through the social media sphere like wildfire? I have my usual resources that I use in social media crisis situations, namely digg.com and reddit.com—always my first “go-to” resources... Read more

• Thoughts from a BlogWorld ’08 Attendee …

  Missy here reporting back from the 2008 BlogWorld & New Media Expo that took place last weekend in Las Vegas! Between the conference craziness, client work, flashy lights and a fast-paced weekend, I was able to bring back some learnings to share with you all—probably... Read more

• Solution to your daily headline overload

  Most of us skim through blog posts and online news articles trying to get to the “meat” of the information. This daily exercise is critical to understanding what is being said about one’s company or clients, especially if you go to work each day as... Read more