Marcy Massura

• How Disney is driving ROI from social media moms

  Few brands are more watched and scrutinized for their every marketing move than the empire of Disney. So when they began to embrace the power of the “mom blogger” very early on, everyone from industry observers to bloggers themselves sat up and took notice. Disney... Read more

• Do bloggers still matter?

  It is hard to imagine that about seven years ago, this whole ‘bloggers are the best thing to ever happen to brands’ thing was really just starting. And since that time we have watched brands attempt to find, court, and entice bloggers in a manner... Read more

• What brands can learn from the guy in a chicken suit [SXSW]

  Outside of the digital/marketing universe (or the indie film and music scene), the four letters SXSW have little meaning. But in our world there is no bigger, no broader and no more exciting conference for ‘our people.’ The halls are always full of smart people... Read more