Lauren Melcher

• The Basics of Digital Reputation Defense [webinar]

  Risk mitigation. Social media crisis management. Online reputation defense. Whatever you call it, it matters. Two-thirds of global CCO’s cite crisis management experience as a core prerequisite for business success, according to a recent survey by Weber Shandwick and global executive search firm Spencer Stuart.... Read more

• How Facebook Timeline for Pages will Revolutionize Crisis PR

  Much has been made of how Facebook Timeline will change brand storytelling. That’s all fine and good. But what happens when the story is negative? Reputation crisis management is completely different today than it was even three years ago. But the new features and functionality... Read more

• Content Fusion on Caffeine

  You may have heard that Google adjusted their search rank algorithm last week. Despite the geekiness of words like “algorithm” and “search optimization,” this news is important for more than just SEO nerds. Here’s what happened: Google’s page ranking algorithm (codenamed Caffeine) now favors fresh... Read more