Jackie Danicki

  • The Start-Up of You, The Start-Up of Us

    Last week, I attended the launch party for my friend Ben Casnocha‘s new book, which he’s written with LinkedIn co-founder and entrepreneur Reid Hoffman. Mike Bloomberg hosted at his incredible townhouse on the Upper East Side, and guests included Barry Diller, Arianna Huffington, Dr. Oz,... Read more

  • Social Media Week: #SMW12 So Far

    From New York and Washington, D.C. to Cologne, Germany and Sao Paolo, Brazil, our team around the globe is swimming in Social Media Week 2012. Here’s a recap of what we’ve been up to so far, and what’s ahead for the next two days. In... Read more

  • Social Media Week: We got it goin’ on

    Next week sees the return of Social Media Week to cities around the world. What’s it all about? The blurb: Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and... Read more

  • Social Commerce Summit: ROI & Content Tightly Linked

    Earlier this week, I attended Business Insider‘s Social Commerce Summit, where Allyson Hugley, Weber Shandwick’s EVP of Measurement, Analytics & Insights, took part in a panel on social commerce ROI. (I live-tweeted the best comments from the entire day at @webershandwick, where they are archived.)... Read more

  • Philip Glass & the Digital/Social Orchestra

    Last night, I was privileged to be in the audience at sold-out Carnegie Hall for composer Philip Glass’ 75th birthday concert. His Symphony No. 9 had its US premier during the performance, and it was – as Glass had promised – big and unrelenting. Watching... Read more

  • Superb digital talent has a home at Weber Shandwick

    Weber Shandwick’s team of digital and social media specialists is growing, but it can be challenging to find the right people who have the skills, talent, and enthusiasm to contribute to what we do. Jason Wellcome, SVP of digital in our New York office, recently... Read more

  • Risky business: What brands can learn from Phoebe Philo’s no-show

    Phoebe Philo is not someone most CMOs, brand managers or PR people will have heard of, but she’s someone from whom much could be learned. After reinvigorating classic fashion label Chloé, making it cool again after a long dry spell, Philo was named artistic director... Read more

  • Content crush redux: Free e-readers for subscribers

    In our recent CES coverage, we emphasized the overwhelming importance of content – right here, right now. The “content crush,” as we referred to it, is enabled by technology and driven by the need to connect with customers in a meaningful way. How important is... Read more

  • CES 2012: What you need to know, now

    Weber Shandwick had a massive presence at CES, with several clients executing very cool activations and dozens of our team members on the ground to scout the latest tech trends. Now, we’ve cut through the noise to boil the show down to a handful of... Read more

  • The Company behind the Brand: In Reputation We Trust

    Does the company behind the brand matter in your purchasing decisions? According to Weber Shandwick’s new research, 70% of customers surveyed avoid buying products if they do not like the parent company. The Company behind the Brand: In Reputation We Trust identifies six key insights... Read more