Greg Swan

  • Mobile is not just coming; it’s here

    Were you late in accepting that social media would completely change the public relations and marketing industry? Many of our peers were, and judging by a lot of the work and thought leadership right now, they’re missing the boat on mobile, too. Although age is... Read more

  • Agency as Innovator: The Evolution of Making Things People Want [SXSW]

    Robbie Whiting, director of creative tech and production at Duncan/Channon, believes we’re in an era where the line between inventors and marketers has blurred. In his South by Southwest presentation Friday afternoon, “We Made This and It’s Not an Ad,” Whiting said agencies are changing... Read more

  • 3 Things To Consider Before Registering a Google+ Page for Business

    Google surprised brands and their agencies this week by finally launching Google+ brand pages for companies. In a virtual land grab, many companies immediately built pages and started filling them with content. Journalists started publicizing brand page round-ups, and the whole internet basically had a... Read more

  • Two Toms and a Microphone: Data and Mobile at 2011 BlogWorld LA

    I’m here at BlogWorld & New Media Expo in Los Angeles ignoring the beautiful palm trees and weather in favor of sitting inside and listening to compelling speakers present on the latest digital, social and interactive marketing trends. Tom #1: Data-Driven Insights I was impressed... Read more

  • Digital + Physical = Marketing in the New Century

    I’ve been totally geeking out over Marco Tempest’s blend of technology and magic lately, and I keep thinking I need to make it to a Twin Cities Maker event. The idea of partnering physical and digital (phygital, as my friends at Momentum would say) is... Read more

  • To Tweet or Not to Tweet: My Personal Rule

    This week I’ve been thinking a lot of social sharing and the self-censorship I practice when it comes to talking about brand names on my social profiles. One of the opportunities gained in working at a large PR firm — with capabilities spanning strategic communications,... Read more

  • SXSW: Augmented Reality For Marketers: Future of Consumer Interactions

    One of the SXSW panels I haven’t stopped thinking about was Augmented Reality For Marketers: Future of Consumer Interactions with John Havens from Porter Novelli and Lynne d Johnson from R/GA. For those unfamiliar, augmented reality (AR) puts a virtual layer on our physical experience... Read more

  • SXSW: A Reminiscent Look at the Last Five Years

    I spent a lot of time at this year’s South By Southwest Interactive conference reminiscing about how far marketing and technology has come and how far we have yet to go. This was my fifth year attending the ultimate in-person gathering of the Internet, and... Read more

  • SXSW: Gary Vaynerchuk Keynote

    Gary Vaynerchuk is a one of a kind entrepreneur and keynote presenter. I’ve seen him present four times (4!), and never get sick of hearing his lofty vision for how companies should interact with their publics. Gary has a notorious potty mouth, and those sitting... Read more

  • SXSW: Is Crowdsourcing the Enemy of Innovation?

    Is Crowd-sourcing the Enemy of Innovation? was a panel featuring Jeff Howe, who coined the term “crowdsourcing,” Seattle’s Best president Michelle Gass, Polly LaBarre, and Robson Grieve. Crowdsourcing is the process of taking a job that was once the responsibility of an employee to an... Read more