Ben Rissman

• 5 Simple Community Management Lessons From SXSW

  Every March, Austin becomes the noisiest town on the planet. Tens of thousands of enthusiasts flock here to listen and engage until their heads are throbbing. Once the noise dies down, then the music festival begins. All of the noise is generated by brands trying... Read more

• fMC Live: Timelines for Brand Pages and more

  I’m at Facebook’s fMC event in New York today, where the social network just announced the rollout of the Facebook Timeline for all pages – including brands. This means that brands (more than ever) now need to be storytellers – not marketers – on Facebook,... Read more

• Happy Community Manager Appreciation Day!

  Today, Weber Shandwick celebrates Community Manager Appreciation Day! Festivities are taking place in all Weber Shandwick offices around our global network, from panel discussions to guest speakers, interactive trainings to best practice presentations. Why?  That’s easy: to salute the talented and dedicated communications practitioners that manage... Read more

• Facebook’s Brew Hard To Beat

  Much has been written recently about the future of brand websites. With comScore and others reporting that users are now spending around 25% of their Internet time within the walls of social networks, these obituaries may not be too far off. Imagine you are a... Read more

• Google’s Social Impact vs. Facebook’s Search Algorithm

  In web history, 2010 will be seen as an inflection point. It is the year that we moved from an information based web to a social web. Facebook traffic caught up to that of Google. Users are now spending around 25% of their online time... Read more