Aaron Pearson

• PR on the Front Lines

  If ever there was a profession accustomed to directing and managing behind the scenes, it’s public relations. It’s never been quite like Wag the Dog, but we liked to think that somehow we could orchestrate public opinion from behind the scenes. And sure there are... Read more

• “That’s Okay, I Just Won’t Sleep This Week”

  Coco, Encino Man and I (why do I not get a cool alter-ego, BTW!) hosted a roundtable discussion here in the Twin Cities a few weeks ago about how to make social media work for B2B, and the good news is the 15 folks who... Read more