Andrew Lane

• How to ensure your content is king

  As Matt Cremer neatly stated in a February 2012 article for AdAge, “Content marketing, an idea that’s been kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution”.   And with good reason.  Statistics continue to point to... Read more

• To scan or not to scan? QR codes put to the ultimate test at SXSW

  We see them everywhere. On buildings, in magazines, on business cards and more. QR codes are more and more emerging as an element of the marketer’s toolkit. So it stands to reason that on the ground at SXSW Interactive, the QR code should reign supreme…shouldn’t... Read more

• Why 2012 will be the year of mobile

  “Next year will be the year of mobile.” Stop me if you’ve heard this statement before, but in 2012 it’s going to happen – though I’ll forgive your cynicism as it comes from a legitimate place. As marketers we’ve been hearing this is “the year... Read more