Andy Keith

  • B2B brands are social too (or should be)

    What makes a world class brand? Increasingly the answer is how social it is. Our team at Weber Shandwick, along with Forbes Insights, recently surveyed 1,897 senior executives from major companies in 50 different countries. The resulting study – Socializing Your Brand: A Brand’s Guide... Read more

  • Content Fusion: From Creation to Syndication to Conversation

    Every organization has stories to tell. This is true whether that organization is a global corporation or a small business; a non-profit or a professional society; a consumer marketer or specialized B2B manufacturer. It’s true for banks, hospitals, retailers, tech firms, automakers, farms and insurance... Read more

  • “A Day Made of Glass” – B2B Video Goes Viral

    A B2B viral video? Sounds like a contradiction in terms. The videos that most often go viral seem to riff on popular memes such as kids doing the darndest things, celebrity meltdowns, pop culture parodies or people doing just plain stupid (albeit amusing) things, with... Read more

  • At #Wits End at the Fitz

    On June 18th, I had the privilege of attending the final show of Minnesota Public Radio’s four-part radio series, Wits at St Paul’s Fitzgerald Theater (of Prairie Home Companion fame), along with (potentially) a few million others. OK, maybe I’m overstating that by just a... Read more

  • FTC to scrutinize bloggers for conflicts of interest

    From the AP, we learn that the FTC is contemplating plans to monitor bloggers for potential conflicts of interest due to non-disclosure of commercial relationships: It would be the first time the FTC tries to patrol systematically what bloggers say and do online. The common... Read more

  • One Journalist’s Online Reputation Makeover

    In a recent article for the Wall St. Journal, Julia Angwin shares the tale of her foray into online reputation management (ORM) as seen through the lens of Google results: One of the paradoxes of the digital age is that the boundless freedoms of the... Read more

  • Jon Stewart Shakes His Fist at Twitter

    Last night’s Daily Show featured a rant by host Jon Stewart about Twitter, in which he works himself into a high dudgeon over the fascination held by politicians and media figures alike for tweeting their every thought, even during a major address by the president.... Read more

  • Blogging, Streaming and Tweeting the Inauguration

    As Barack Obama took the oath of office as the 44th US president (twice as it turned out), the world watched via numerous media outlets. But fittingly for a president who, as a candidate, used social media to such tremendous effect, the world did more... Read more

  • Channeling Emily (Blog) Post on Social Media Etiquette

    Tamar Weinberg offers a most excellent guide to modern manners in “The Ultimate Social Media Etiquette Handbook.” She asks, “Would you do the following within real face-to-face relationships:” Jump on the friendship bandwagon without properly introducing yourself? Consistently talk about yourself and promote only yourself... Read more

  • Twit Wit

    Mashable recently posted a guide to “Twitterspeak: 66 Twitter terms you don’t need to know.” And you don’t. But some are actually becoming widely used, so are worth noting: tweeple: Twitter people, Twitter members, Twitter users. tweetup: when twitterers meet in person – a Twitter... Read more