Adam Keats

  • There’s Always Something to Learn at a Conference

    I’ve been reading the recaps from last week’s Mom 2.0 Summit, where 400 influencers and marketers gathered for insightful conversations, discussions and a bit of fun.  From the steps needed to develop smarter and more creative content in social media to advice any parent should... Read more

  • Social Amplification an Oversight for Super Bowl Advertisers?

    Super Bowl XLVI was supposed to contain the widest swath of social media in history, driving people to Facebook, to Twitter, and to YouTube non-stop. It had a social listening Command Center, staffed by 50+ people helping fans throughout Indianapolis and online with logistical as... Read more

  • Events: When to go, when to pass

    South by Southwest.  BlogWorld.  Salesforce.com DreamForce. Radian6 User Conference. f8.  Mom 2.0. BlogHer.  Evo Conference. WOMMA Summit.  Our team has invested quite a bit of this year time at digital and social media conferences, ones where Weber Shandwick clients executed programs and others where Weber... Read more

  • The evolution of SXSW

    This is my third trip to Austin for this annual interactive get together. I’ve seen the event change over time, specifically in how it answers three big questions. What’s Next? I’ve spent the bulk of my career within the digital/social/emerging media world, and all of... Read more

  • Farewell Whopper Sacrifice. We Hardly Knew You!

    If you weren’t one of the 82K+ folks who sacrificed friends in exchange for a free Whopper in the past week, you may have missed your opportunity. Citing privacy concerns, Facebook yesterday forced BK and the application’s developers to remove the functionality where Whopper Sacrifice... Read more

  • Digital Storytelling Makes an Impact

    Some of you might know the name of blogger Dave Armano – he has a vast social network, is a regular contributor to AdAge and a frequent speaker at interactive and social media conferences. Tonight, I watched Dave do something pretty amazing. With a short... Read more

  • Moving right along…

    I’ve been enjoying playing around with the Chicago Transit Authority’s new CTA Bus Tracker (http://ctabustracker.com) which lets me use my cell phone or iPhone to see how long I’ll have to wait for a bus each morning when I get off the train and likewise,... Read more