Weber Shandwick

  • Brand Uses Imaginary Friend to Reach Customers

    Unfortunate social media marketing trend alert. This ClickZ story discusses medical software and services firm Medseek’s decision to employ a fictitious “persona” profile on Facebook, designed to interact with other Facebook users on behalf their brand. “Sarah Baker” is a new mother to twin boys.... Read more

  • The Weber Shandwick Social Hub: We’re Off!

    This quote from New York magazine sums up the thinking behind Weber Shandwick’s Inline mantra: “The idea that you’re isolated when you’re online is, to me, just wrong. It’s an inherently social medium. What starts online moves offline, and what starts offline goes online. Online... Read more

  • 3 Ways Google Buzz Could Affect Your Brand

    Google recently announced the launch of Google Buzz, a service that allows users to post status updates, photos, videos and other content in the hopes of creating a hub of digital conversation. Sound familiar? Google Buzz is direct competition to social networks and microblogs such... Read more

  • How Google real-time search affects your brand

    Google recently announced a new component to its search engine: real-time search. This means that in addition to traditional search results — Web pages, blog posts and other articles, in addition to photos, videos, maps and news — Google’s search spider will stream real-time results... Read more

  • Twitter — the 2009 word of the year — and what it means

    Earlier today, the Global Language Monitor announced “twitter” was the top word of 2009. This year, we have seen the good side of Twitter (NOTE: Weber Shandwick helped promote Tweetsgiving) along with the not-so-good. We have seen Twitter used by news organizations and companies both... Read more

  • White paper: Do Fortune 100 companies need a Twitter-vention?

    Twitter’s adoption rate may be leveling off for now, but the microblogging revolution has created a basic shift in how consumers and brands interact through digital media. Still, many companies may have yet to embrace and leverage the conversation happening to them and about their... Read more

  • Twitter list widgets are great, but filters are better

    Last week, I wrote about how brands can use Twitter lists. Shortly after the list function was announced, Twitter released a Twitter list widget, a tool that enables people to embed a streamed version of their list on any blog or Web site. It’s one... Read more

  • How brands can use Twitter lists

    By now, if you’re a Twitter user, there’s a good chance you’ve seen Twitter’s new list functionality. Here are some ways your brand can use Twitter’s new on-site functionality: Segment and grow your local customer base: If you’re a global brand with a local —... Read more

  • Create shared experiences: My BlogWorld Expo 2009 takeaway (#bwe09)

    It’s taken a couple of days, but I’ve really had a chance to think about my main takeaway from BlogWorldExpo 2009, and its simpler than you may think. It’s this: A shared experience is the best way for brands to create real relationships with consumers.... Read more

  • Lifestreaming: The White Paper

    Several months ago, we wrote on this very blog about lifestreaming as the next great social media trend. Weber Shandwick believes that understanding the lifestream format and its benefits will be crucial to any marketer who works in the social media space. Storytelling hasn’t changed... Read more