Next week, digital and corporate crisis experts from across Weber Shandwick will be gathering in Minneapolis for an in-depth discussion of how to prepare and weather (intact!) a social media crisis. Aimed at those on the front lines of social media – PR teams and digital community managers – we’ll be sharing real-world case studies of issues we’ve handled and walk the group through where the trigger points are in those first crucial hours of a crisis. We’ll also cover best practices to help prevent a negative online post from growing into a featured story on the 6 o’clock news.
In concert with the Minnesota Interactive Marketing Association (MIMA), the second part of the gathering will showcase our very own FireBell social media crisis simulator. Attendees will take part in a live FireBell drill, where they will participate in a simulated social media crisis – the type that is becoming increasingly common for companies, consumer brands (and Twitter-aficionado celebrities) to be hit with.
If you happen to be in Minneapolis on May 16, please come on by!
Wednesday, May 16, 2012
7:30 a.m. Breakfast and networking
8:00 a.m. Presentation
9:00 a.m. Networking
McNamara Alumni Center, U of M Campus
200 Oak Street SE
Minneapolis, MN 55455
Please click here to register.