Does the company behind the brand matter in your purchasing decisions? According to Weber Shandwick’s new research, 70% of customers surveyed avoid buying products if they do not like the parent company.
The Company behind the Brand: In Reputation We Trust identifies six key insights for marketing and communications executives, revealing a world where people no longer buy products based solely on their own merits – they also shop by company reputation. Read more in our executive summary.
Over at the Forbes blog, our head of digital Chris Perry breaks down the implications of this research for marketers and communicators charged with keeping their brands’ reputations in check.
Above are excerpts from our much more detailed infographic, available here.