I’ll be working with the agency’s clients to extend Weber Shandwick’s long history of social business innovation consultation (and implementation) for some of the world’s most iconic brands. Weber Shandwick has been consulting with these brands on social business strategy since 2007, and this work is becoming increasingly important as social behaviors force businesses to fundamentally rethink how they build and protect brands.
Over the past several years, I’ve worked with some of the largest, most complex brands in the world, helping them to strategically align social technologies and engagement in a way that will drive the best results for the business. From automotive to insurance to telecommunications and healthcare, each industry and each company finds themselves in a uniquely challenging time. A customized, business-driven approach is the best way to make a real, measurable impact.
I was impressed by the strength of Weber Shandwick’s experience and results in social business consulting, and the leadership team’s commitment to increased investment in this space as a key growth driver. I am even more impressed now that I have met some of the people behind work I have long admired. Social business is, after all, about people: connecting them and making them more aware and insight-driven, ultimately adding business value. I’m excited to help build upon Weber Shandwick’s influential, innovative achievements to date. This was one opportunity I couldn’t pass up, and am very happy to announce.