“What is your mobile strategy” is a question that has received a lot of attention this year. In fact, I’m ready to call it the question of the year, just as pundits declared 2010 the year of mobile (and 2009, 2008 and 2007 before that).
It’s an immensely important question as the data show, but it is also incredibly ambitious. To me it’s tantamount to asking someone where they see themselves in 20 years. If you can provide a short answer to that one, you’re probably not thinking very hard about it.
The problem for people trying to wrap their heads around mobile is that it’s not just another medium, but an incredibly multifaceted ecosystem. Our mobile devices are now so powerful that they have become the mode of carriage for every media that came before.
Before you consider strategy, you have to ask a more basic question first: “What is mobile?”
Below, I’ve mapped just some of that mobile ecosystem: apps, mobile web, smart phones, tablets, commerce, SMS, location services, etc., etc., etc.
Does your mobile strategy cover all these bases? If not, you might spend some time thinking about it today.