Mattel has a new Barbie out called “Video Girl” that features a video camera on Barbie’s neck, LCD screen on her back, and of course, a pink USB cord for sharing your 20 minutes of playhouse, pink Corvette and tea party action videos.

Besides upping the ante on the old Barbie model (and price – it’s $50), starting at a young age, millions of young girls will now have a social media tool in their toy boxes. Look out little brothers – you’re on camera.

Justine Ezarik has a demo here: