As you probably saw or heard this week, Twitter launched “Promoted Tweets,” a new advertising platform that could be a potential opportunity for Twitter profiles run by brands.

Key Promoted Tweets takeaways:

  • The Promoted Tweets platform is currently in “Phase 1”
  • Only displaying the tweets on the top of search, and only one Promoted Tweet per search
  • Only a small group of advertisers pre-selected by Twitter can currently participate (Starbucks, Best Buy, etc.)
  • Promoted Tweets are currently priced on a total impression basis, but that’s likely to change as the platform evolves and Twitter collects more ad performance data
  • “Phase 2” will provide a dashboard interface and open the eligible advertiser pool to more participants

More information – including Weber Shandwick’s POV on this new platform – can be downloaded here: “How Does Twitter’s New Promoted Tweets Advertising Platform Work?”