This quote from New York magazine sums up the thinking behind Weber Shandwick’s Inline mantra:
“The idea that you’re isolated when you’re online is, to me, just wrong. It’s an inherently social medium. What starts online moves offline, and what starts offline goes online. Online and offline life are inherently connected. They’re not separate worlds.”
We don’t create stand-along with campaigns and simply tack on digital marketing tactics. To be fully Inline, we advise our clients to bake in sound digital thinking from the start.
To achieve this goal, we’ve organized a great team of digital and social media thought leaders with an extensive range of experience. Everyone from bloggers and developers, to our creative cadre of designers, filmmakers and writers. What binds us is our unwavering support and devotion to Inline: good brand storytelling doesn’t just happen online or offline; it intersects with consumers wherever they are.
With this, we’re announcing the launch of the Weber Shandwick Social Hub. The Hub is designed to share:
- Weber Shandwick-related news
- Insightful — and some personal — tweets from Weber Shandwick digital thought leaders
- Blog posts from around the Weber Shandwick digital network
- White papers, reports and other research from our team
The WS Social Hub is a living, breathing site. This means we will work to tweak and improve the site’s functionality — and the content we pull in from around the network. We will continually add to the group you see displayed on the site, and you’ll be able to follow them in real time.
If there’s anything you’d like us to include in future updates, or if you have any general thoughts on the Social Hub, please let us know!