The world we live in is experiencing a period of unprecedented change. Technological change. Culture change. Business change. The public relations realm is no different.

There are great venues, notably the SXSW Interactive Festival, where the future of all are being discussed and explored.

A number of important topics presented by our team are up for consideration at next year’s SXSW Interactive Festival in Austin. The panels are:

  • Lifestreaming: The Next Great Social Media Frontier: As many of you know by now, I’ve been barking up the lifestreaming tree for months. I truly believe that it’s not only the next step for blogging, but a step forward for Web 2.0 as well. We’ll explain how stories can be better told through lifestreams, we’ll show you how lifestreaming can bring together and elevate your existing social media activities, how to “sell” the idea of lifestreaming to your bosses. (You can find its page on the SXSW PanelPicker here.)

  • Is the Marketing Microsite Dead? From Volkswagen to SoBe Lifewater to Butterfinger to Oakley, more brands are using social media destinations like Facebook, YouTube, and Twitter as their landing hubs for marketing programs, not microsites. This panel will discuss the impact for consumers, clients, and agencies on this changing marketing landscape. (You can find its page on the SXSW PanelPicker here.)

  • The Evolving Relationship Between PR Agencies and the Media: In an increasingly digital newscape, PR professionals must balance relationships with traditional media and bloggers, and guidelines around pitching both media categories. In this panel, we’ll discuss how to pitch both outlet types, how to craft pitches and how to interact with bloggers in a way that’ll bear long-term fruit. (You can find its page on the SXSW PanelPicker here.)

  • Social Media Listening: Who ‘Owns’ It? With brands spending more money – and time – in the social media space, it’s more important now than ever to listen and respond to digital conversations efficiently and effectively. But who owns that part of your business? We’ve brought together a cadre of both client- and agency-siders to tell their stories. (You can find its page on the SXSW PanelPicker here.)

  • The State of Music Blogs in 2010: Just how important are music blogs to the industry today, is that prominence growing or fading, and how will new technologies and strategies impact the marketing mix in the coming year? Join prominent music bloggers, record label and PR firm executives to discuss the state of the industry and what’s around the corner. (You can find its page on the SXSW PanelPicker here.)

If you’d like to weigh in on our panels, you’ll have to register for the PanelPicker.

We look forward to seeing you all at the next SXSW Interactive Conference!