YouTube is about to hit a curious milestone with the singer Susan Boyle’s video aggregating more than 100 million views in less than ten days, according to Wired’s Epicenter blog. I was only able to track down the 37+ million views version (with disabled embedding), but it is just as fun.
The curious thing about it is how fast it took off and where YouTube stands with its revenue-sharing programs, that supposed to monetize the service in partnership with major music labels, Hollywood and anyone who’s willing to give their video content a bit of a boost.
I don’t know if anyone has made a dime off of this video yet, but the compound publicity effects for Britain’s Got Talent, Susan Boyle and her potential record label are hard to underestimate, though a bit more difficult to measure.
I hope it ends up being a good case study on the value of video content on YouTube defined by straightforward metrics and analysis of overall impact. Enjoy the video here: Susan Boyle – Singer – Britains Got Talent 2009