by • April 28, 2009
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One of Twitter’s long-time strengths compared to Facebook, has been the cadre of third-party applications available for accessing the service from desktop and mobile devices. Applications such as Tweetie, Twhirl and TweetDeck use Twitter’s application programming interface, or API, to access the service and provide…
by • April 27, 2009
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If you’re sick of invites to join, say, the Unauthorized Bo Obama Fan Club or install the Send Good Karma application every time you sign into your favorite social networking site, you are far from the only one. A recent study conducted by the Internet…
by • April 24, 2009
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I, Pepe, will be attending a new media marketing conference double-header next week: the Society for New Communications Research’s NewComm Forum 2009 and the Inbound Marketing Summit. As described on their websites: NewComm Forum is a focused conference specifically designed to teach communications professionals the…
by • April 22, 2009
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It’s been a while since I saw something as inspiring as Google Earth circa 2004. The brand new Google News Timeline comes pretty close, despite a rather mundane name. In less than a minute I was able to scan news about the 19-year-old Joan of…
by • April 21, 2009
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YouTube is about to hit a curious milestone with the singer Susan Boyle’s video aggregating more than 100 million views in less than ten days, according to Wired’s Epicenter blog. I was only able to track down the 37+ million views version (with disabled embedding),…
by • April 20, 2009
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Like many of my colleagues, I frequently have to answer the question of why your company needs to be on Twitter, YouTube and Facebook. This seemingly straightforward advice is an ongoing battle where corporate reluctance, internal business complexities and/or genuine misunderstanding of the medium win…
by • April 17, 2009
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A few of my friends received “breaking news” messages from CNN in the past 24 hours telling them that “Ashton Kutcher is first to reach 1 million followers in Twitter contest with CNN.” Between news of Somali pirates threatening to kill Frenchmen and Americans and…
by • April 14, 2009
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Brands that think they “get” social media like to show off their Twitter and Facebook badges on their websites and maybe even mention those social networks in print or on the radio. They like to say they engage by giving shout-outs to people who talk…
by • April 9, 2009
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Digg.com, the most popular social news aggregator in the known universe, has unveiled its new DiggBar. The DiggBar is six tons of awesome squeezed into a small package. Here are the cool things it does: Makes Digging up stories easier — you can do it…
by • April 1, 2009
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The first mainstream mentions of Twitter I recall hearing were so long ago and so benign that I wasn’t fazed. NPR, The New York Times, CNN … These outlets were responsible for Twitter’s emergence from “geek tool” to a “marketing tool” that was still secretly…