by • October 31, 2008
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A Social Media Guide to Election Day Preparedness If nothing else, the past two elections taught me one thing – no matter which side you are on, there will be an element of surprise that will fly in the face of all. You can point…
by • October 31, 2008
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My wife is one of those mommy bloggers you hear about all the time. She’s also a big advocate of the minivan (yeesh) and since the birth of our first child – years now – she’s been putting on the pressure to crimp my suburb-hating,…
by • October 31, 2008
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For those who think Twitter is nothing more than the current cool Web toy-du-jour with a silly name and little to offer PR professionals, I refer you to this excellent article that recently appeared in PRSA’s Tactics and The Strategist Online, entitled “Birds on a…
by • October 21, 2008
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Wal-Mart is not a company that readily comes to mind in connection with the phrase “social media savvy organization.” But according to Forrester’s Josh Bernoff, the conventional wisdom is 100% wrong. In a post on his Groundswell blog titled “Why Wal-Mart Will Succeed in Social…
by • October 20, 2008
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Someone messed up over at John McCain’s campaign headquarters. It appears the campaign actually quick-turned a user-generated video contest that will create authentic stories to engage the base and resonate with undecided voters. What? Really?!? You mean the same campaign that built a disappointing donation…
by • October 16, 2008
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Democratic nominee Barack Obama is a socialist — no, not that kind; he’s a social networker! (Yes, I’m following Pepe’s advice on provocative headlines) But Obama isn’t just your average social networker — he’s among the best in the business. While both Barack and I…
by • October 15, 2008
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Building blog traffic is tricky business. Whether you’re a pre-teen Hannah Montana blogger in Wichita or a multinational corporation, there is no magic formula to drive readers to your site. The road to blogging success, as with most success in the social media universe, is…
by • October 8, 2008
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What happens when you discover a hot-button issue regarding your client and you suddenly realize it’s spreading through the social media sphere like wildfire? I have my usual resources that I use in social media crisis situations, namely digg.com and reddit.com—always my first “go-to” resources…
by • October 3, 2008
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A question recently occurred to me as I was reading the comments posted in response to a story on a major metropolitan daily newspaper web site: Who or what is a blogger? It seemed somewhat disingenuous to me that these “serial commenters” referred to themselves…
by • October 3, 2008
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The days of watching a Presidential or Vice Presidential Debate without a scroll on the bottom of the television screen is long gone. This year, CNN showed real-time results from dial testing focus groups, Bloomberg and CNBC scrolled stock tickers and Fox News featured SMS…