The British Heart Foundation took a unique approach at sharing their message about seeking help if you’re experiencing heart attach symptoms — a video starring actor Steven Berkoff.
Graphic, unapologetic and raw, the BHF bills the video as, “The most important two minutes of TV you’ll ever see…”
The video lives on a microsite featuring information about heart attacks, facts on symptoms (245 first loves die from a heart attack every day), even testimonials from celebrities (and their families) about watching the video and multiple ways to share the site with friends and loved ones — including e-mail, del.icio.us, Reddit, digg, etc).