My former supervisor used to jokingly cite a quote about targeted marketing for consumer food products — to anyone with a mouth.
In the age of social media when people freely offer their birthdates and favorite foods, bands and brands of shoes, it seems crazy to wield the shotgun approach when a .22 shell direct to the target audience’s brain will suffice.
Listening to your target audience through social networks is a perfect way to hone a strategy or key message.
Brands that include early adopter and/or tech-savvy moms and dads in their target audience mix can benefit from following online chatter through Twitter brand searches using search.twitter.com and also by simply “following” alpha moms and dads.
Via Sparkplugging (formerly eMoms at Home), check out these growing lists of popular moms and dads on Twitter.
Naturally, the next step is to begin to develop a relationship, but that’s another post all together. If you’re not yet on Twitter, have questions or just want more info, feel free to leave a comment.
(photo from gregor_y under CC remix license)
BTW, we started our own SocialStudiesBlog twitter feed yesterday.
Go get it: http://twitter.com/ssblog