by • June 26, 2008
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Last month I used the social network Twitter to pitch a story to a reporter using less than 140 characters, and it was a resounding success for our client. As traditional media reporters continue experimenting in new media mediums (e.g., blogs, video, micromedia, podcasts), it’s…
by • June 25, 2008
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Yesterday, I was a panelist at a social media event. While I did leave with a swell sense of goodwill toward my fellow social media marketers, something happened that added to my general frustration with, well, sorta the world as a whole. A colleague said…
by • June 19, 2008
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Like many people, I have a love/hate relationship with my daily commute. OK, so it’s mostly a hate relationship. But there is an upside to riding a sweaty, lurching train packed like a sardine in a can every day, and that is the opportunity to…
by • June 19, 2008
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I have been hesitant to pitch a social news aggregation service to clients because they’re a lot trickier to program and maintain than they look. There’s a lot more to it than voting up and down stories; a good algorithm is mandatory, and so is…
by • June 16, 2008
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Check out Puma’s brilliant mobile campaign “Together Everywhere.” Apparently there’s a soccer tournament happening over in Europe — kinda a big deal, it seems. The campaign embraces the religious fervor of soccer (football for the rest of the Solar System) fans, and gently infuses its…
by • June 15, 2008
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Media critic Jeff Jarvis on a new policy from the Associated Press that has bloggers up in arms and is sparking a boycott: The AP has filed truly noxious takedown notices against Rogers Cadenhead’s community-created Drudge Retort [a social media news aggregator not affiliated with…
by • June 12, 2008
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I lived in Des Moines, Iowa during the Great Flood of 1993 that set records for rain, river heights and sandbags filled. In fact, I filled many a sandbag during those weeks, experienced a flooded basement, no power and an unsanitary drinking supply. I remember…
by • June 11, 2008
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The effectiveness of your online brand management strategy can be measured by a mere query in Google–type in the name of your business and the first page of search results will likely reveal your flagship corporate site, link to the Wikipedia page and other sites…
by • June 10, 2008
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Twitter has experienced some ups and downs over the last few weeks. The site has buckled under the strain of trying to absorb thousands of new users and the prolific tweeting of super users like Robert Scoble. Because of this, the site is frequently down…
by • June 9, 2008
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By EncinoMan Now that the extended Democratic primary has (at long last) concluded its run, it seems fitting to commemorate the occasion with a walk down memory lane courtesy of a handful of imaginative YouTube videos that went viral over the past 18 months. Most…