by • May 29, 2008
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By Stingray Lots of news this week as it related to the blogosphere and social media. I couldn’t pick just one topic to write about, so you get three and a bonus. NYT Launches Olympic BlogThe New York Times announced launch of a special online…
by • May 29, 2008
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Dear Social Studies, While I agree that pitching bloggers is riskier than pitching traditional reporters, increasingly they are one and the same. In the tech world, many of our key reporters have now launched blogs too, giving them a place to say what they really…
by • May 23, 2008
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Editors’ note: thanks to all of you who voted on the new name to replace Your New Times — after careful tallying of votes and consideration of write-in candidates, we present you with Social Studies. Funny thing, we don’t know who named it because Social…
by • May 23, 2008
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By Gonzo A tag is a type of metadata (that is, “data about data”) that helps computers understand data so they can better sort and search it. Metadata may not be very fun or sexy, but it has the power to change the way we…
by • May 23, 2008
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By Pepe As you might have gathered by now, we here at Social Studies wholly encourage our colleagues to push the social media envelope, given the transparency and community it offers our clients and our profession. But there is one aspect of social media that…
by • May 23, 2008
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By Coco I was in a coffeeshop the other day and overheard the following comment: “I don’t want to sign up for MySpace. I don’t want to get pornography sent to me.” I stopped dead in my tracks. My whole essence questioned its existence with…
by • May 16, 2008
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By Rex Here at [INSERT NEW NAME HERE ], we spend a lot of our time talking about social networking and mobile marketing. But rarely do we use both terms in the same context. The proliferation of mobile devices around the globe is occurring at…
by • May 16, 2008
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By EncinoMan The hit of the recent Web 2.0 Expo in San Francisco was a keynote address by Dan Lyons of Forbes Magazine, aka Fake Steve Jobs. If that last sentence sounds a bit surreal, let’s set the Wayback Machine to August 8, 2006, when…
by • May 9, 2008
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By Pepe As one who works almost exclusively with clients in the financial services industry, I can’t think of another industry has so many reasons to be risk-averse in the wild world of social media. They are handling money, after all. But as we continue…
by • May 9, 2008
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By Gonzo The internet has changed the presidential campaign in many ways, but not all of them are good. The advent of YouTube has taken the political ‘gotcha’ games to a whole new level, and some of the tactics employed are starting to reveal what…