Weber Shandwick Social Studies Blog

Risk mitigation. Social media crisis management. Online reputation defense. Whatever you call it, it matters. Two-thirds of global CCO’s cite crisis management experience as a core prerequisite for business success, according to a recent survey by Weber Shandwick and global executive search firm Spencer Stuart….

The Social TV movement has arrived. And it’s here to stay.  Don’t believe me? Well tune into your favorite Prime Time TV show this week and chances are that you’ll see at least one of the following things: On-screen promotions of hashtags, Twitter handles and/or…

This was several months ago when a loud bang woke me up, well, actually shot me out of bed. Not sure what the noise was I looked around to see if someone had broken into my apartment. All was safe. Then I looked out my…

Next week, digital and corporate crisis experts from across Weber Shandwick will be gathering in Minneapolis for an in-depth discussion of how to prepare and weather (intact!) a social media crisis. Aimed at those on the front lines of social media – PR teams and…

I’ve been reading the recaps from last week’s Mom 2.0 Summit, where 400 influencers and marketers gathered for insightful conversations, discussions and a bit of fun.  From the steps needed to develop smarter and more creative content in social media to advice any parent should…

Few brands are more watched and scrutinized for their every marketing move than the empire of Disney. So when they began to embrace the power of the “mom blogger” very early on, everyone from industry observers to bloggers themselves sat up and took notice. Disney…

Were you late in accepting that social media would completely change the public relations and marketing industry? Many of our peers were, and judging by a lot of the work and thought leadership right now, they’re missing the boat on mobile, too. Although age is…

ABC news released an exclusive story today around Facebook’s new tool to help organ donors share their donor registration status. Having been deeply embedded in the organ donation community in the past, I can say that this is a huge accomplishment for the thousands of…

As Matt Cremer neatly stated in a February 2012 article for AdAge, “Content marketing, an idea that’s been kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution”.   And with good reason.  Statistics continue to point to…

I can’t think of a more exciting industry to be in at the moment. Eight years since I first stepped foot into a PR agency and my parents still can’t figure out what exactly I do for a living. They’re smart folks, it’s not their…