Social Studies Blog

Whether you are measuring, budgeting or justifying additional resources for your social media efforts, consider missed opportunities as a starting point. It’s not how much you have accomplished or how much you have invested already, [...]

“What is your mobile strategy” is a question that has received a lot of attention this year. In fact, I’m ready to call it the question of the year, just as pundits declared 2010 the [...]

The buzz today is all about print dictionaries dying. But the buzzers and RT’ers are missing the real news here. According to the Washington Post, the Oxford English Dictionary is considering a switch to an [...]

If you haven’t heard about Cullen Loeffler, you might over the weekend or in the coming weeks (or never). He’s a great guy who gets little exposure, unless he screws up on the job. He’s [...]

Much has been written recently about the future of brand websites. With comScore and others reporting that users are now spending around 25% of their Internet time within the walls of social networks, these obituaries [...]

In the third grade, every girl in my class adored the New Kids on the Block. And every girl* had propped up on her desk a button featuring the saccharine face of Jordan, Joey, Jonathon, [...]

In web history, 2010 will be seen as an inflection point. It is the year that we moved from an information based web to a social web. Facebook traffic caught up to that of Google. [...]

“We can use new media to affect the old. We can change the conversation. We can set a new standard for corporate responsibility if we just make the choice to attack corporate irresponsibility. Let’s show [...]

The Washington Post today launched a new program called Top Secret America that shows the federal government has grown so large, is so spread out and has given clearance to so many people, it’s a miracle [...]

Mattel has a new Barbie out called “Video Girl” that features a video camera on Barbie’s neck, LCD screen on her back, and of course, a pink USB cord for sharing your 20 minutes of [...]