covering the latest in the digital PR world
by • January 27, 2012
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Weber Shandwick’s team of digital and social media specialists is growing, but it can be challenging to find the right people who have the skills, talent, and enthusiasm to contribute to what we do. Jason Wellcome, SVP of digital in our New York office, recently…
by • January 26, 2012
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Phoebe Philo is not someone most CMOs, brand managers or PR people will have heard of, but she’s someone from whom much could be learned. After reinvigorating classic fashion label Chloé, making it cool again after a long dry spell, Philo was named artistic director…
by • January 25, 2012
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In our recent CES coverage, we emphasized the overwhelming importance of content – right here, right now. The “content crush,” as we referred to it, is enabled by technology and driven by the need to connect with customers in a meaningful way. How important is…
by • January 23, 2012
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Today, Weber Shandwick celebrates Community Manager Appreciation Day! Festivities are taking place in all Weber Shandwick offices around our global network, from panel discussions to guest speakers, interactive trainings to best practice presentations. Why? That’s easy: to salute the talented and dedicated communications practitioners that manage…
by • January 23, 2012
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The big news of last week seems to have been the slew of coverage around Facebook’s new verbs. Now instead of just letting users “like” everything on Facebook, marketers can allow them to “eat,” “drive,” “read,” “play” or do anything else that pertains to their business…
by • January 20, 2012
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Weber Shandwick had a massive presence at CES, with several clients executing very cool activations and dozens of our team members on the ground to scout the latest tech trends. Now, we’ve cut through the noise to boil the show down to a handful of…
by • January 18, 2012
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Does the company behind the brand matter in your purchasing decisions? According to Weber Shandwick’s new research, 70% of customers surveyed avoid buying products if they do not like the parent company. The Company behind the Brand: In Reputation We Trust identifies six key insights…
by • January 18, 2012
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Heidi Sinclair, head of Weber Shandwick’s technology practice, has written a piece for the Huffington Post on the top 10 technology trends that shone through at CES this year. Here’s a closer look at each, directly from the show floor in Las Vegas:
by • January 13, 2012
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Yesterday, we blogged about self-hacking and how marketers can let people access and play with their own data for a richer, more engaging experience with a brand. Tonight, we’ve got more video from CES that shows off some of the innovative health technology products that…
by • January 13, 2012
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CES is always a crowded show, and this year’s event was no different. But some attendees stand out from the crowd, thanks to their expertise and large followings. Weber Shandwick executive producer Ian Cohen and EVP, managing director of social media Stephanie Agresta caught up…